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THE REAL "S" ESTATE PERSONALITY PUZZLE

(Applying the Science by Raymond Beaty)

SEEKING

The best way to find an "S" client is to open your eyes.  They are everywhere!  Since they are not that hard to find, the real seeking question turns out to be, how do I get them to seek me?  It still never ceases to amaze me that agents really believe that people want to know who they are, not what they can do for clients.  In an attempt to get clients to seek them out, agents put their names on .....

SELLING

Meeting the needs of an "S" seller is a simple as understanding you are selling THEIR HOME, not a house. One more time for all of you "D" and "I" agents out there.  It is their safe, secure, stable oasis from the world, not a 3bd, 2bth, views, views, views.  As you make that listing presentation being able to identify the "S" in the room will allow you to speak directly to their fears.  Remember they are not .....

SIGNING

If you have properly identified and carefully handled the "S" relationship throughout the transaction, will you receive a commission check?  NO.  You will not receive a commission check, you will receive three commission checks.  Studies support you will receive an average of 3 commission checks for each "S" relationship.  Why?  Because they are the most loyal people on the planet.  Real Estate professionals are the last people in modern business to .....

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