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THE REAL "I" ESTATE PERSONALITY PUZZLE
(Applying the Science by Raymond Beaty) SEEKING These are the easiest clients to find. They are often described as the "life of the party". That means a lot to you as you determine how to work with an "I" as a client. The way to have this client base seek you out is to basically promise to put these peoples names up "in lights". There is nothing an "I" seller or buyer enjoys more than the actual recognition involved in the transaction process. In the mail-outs and communications you provide .....
SELLING
"Here is how that would make you look". That is the hypnotizing phrase to be used at every level of the transaction. "I's" want to know how that would make them look to others. I know that we have been dealing primarily with buyers and sellers, and I will continue to use them as a test case as we work through these principles. But you should begin to .....
SIGNING
It is no industry secret that the key to long-term success in the real estate industry is residual business. Clients who come back to you year after year and refer their friends and family to you. Now that you are beginning to understand the different personalities and the applications of those personalities to your business, here is your first big test question. Since referral business, for residual business is the key to .....
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