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Preface
Once upon a time, to protect herself from the big bad wolf, Little Red Riding Hood disguised herself as a wolf.
The wolf in order to sneak up on Little Red Riding Hood disguised itself as the grandmother.
And the grandmother, in order to confuse the wolf, disguised herself as Little Red Riding Hood.
The wolf, disguised as the grandmother, was able to get close enough to kill the grandmother, who was disguised as Little Red Riding Hood.
Realizing that Little Red Riding Hood was really the grandmother, the wolf was confused. The wolf disguised as the grandmother, then took off running through the woods.
Little Red Riding Hood, who was disguised as the wolf saw what happened and realized her grandmother was actually the wolf who began running through the woods.
Little Red Riding Hood, disguised as the wolf, took off after the wolf, who was disguised as the grandmother.
Hunters, seeing a wolf, who was really Little Red Riding Hood, chasing a grandmother, who was really the big bad wolf, shot and killed Little Red Riding Hood, because they thought she was the wolf.
The wolf, disguised as the grandmother, continued running through the woods.
Other wolves, thinking the big bad wolf was a grandmother lost in the woods, attacked and killed what they thought was a grandmother, but who was really a wolf.
When we don't know who we or others actually are, the results can be tragic! There is principle is not only true personally but professionally as well. Companies of all sizes lose market share, profitability and sometimes are forced to close because of their inability to recognize personalities that are involved. From their customers, to vendors, to in-house staff relationships, when there is no plan to identify what personalities are at work and what strengths and weakness are at play in those personalities someone is going to get eaten alive. Nowhere is this more true than in the real estate industry. The real estate industry is based on and survives on the professional's ability to recognize and meet the needs of the multiple personalities involved in a transaction. From the seller to the buyer, the finance person, other agents, title concerns, inspections, the list goes on and on. Only the real estate professional who understands their own personality and it strengths and weakness and also knows how to effectively and correctly identify the personality of those involved in the transaction will be able to have a long a profitable career in real estate. What does the one agent who always seems to be in control have? The missing piece to the Real Estate Personality Puzzle. The book will provide you as a real estate professional the information you need to finally be in control of your career.
In the first book of its kind Raymond Beaty, a licensed Real Estate and Mortgage Broker and California's Premier Real Estate Trainer and Mels Carbonell, America's Behavioral Scientist team together to provide the definitive tool to real estate agents to give everyone access to the secrets previously only known to the top producers. Raymond Beaty has literally trained thousands of real estate agents. From providing exam preparation for the most difficult test in America to the continuing education needs of real estate professionals. Raymond Beaty's training facilities are recognized by the State of California Bureau for Private Post Secondary Education and the State of California Department of Real Estate. His partner in this publication is Mels Carbonell. Mels Carbonell Ph.D. in Human Behavior and Leadership is the President of the Leadership Institute of America. As a human behavior specialist, he has conducted training for Columbia University , Walt Disney World, Acura, Zig Ziglar, DuPont, John Deere and many other international organizations. The combination of Dr. Carbonell's scientific approach to human behavior and Raymond Beaty's real estate training experience provide the perfect opportunity for real estate professionals to finally have the science in their hand in a format that is practical to their industry to take all of the guess work out of the industry. How would you like to be absolutely positive that regardless of whether you were dealing with buyers, sellers or other agents you could ALWAYS be in control of the transaction? As you go through this book Dr. Carbonell will tell you the science, Raymond Beaty will tell how to apply the science to the transaction. In the pages that follow you will finally learn how to be in control of all the things you always wanted to have control of in a real estate transaction, who you work with, where you work, the kind of work you do, the kind of money you make, all come from learning how to identify your personality, its strengths and weakness. And how to correctly identify the personalities of all of those involved in the transaction. This is the tool you have been looking for.
